Flourish Announces Integration with Wealthbox Technology Platform

October 17, 2023 9:00 AM EDT

CRM Integration Enables Streamlined Features for RIAs to Access Clients’ Held-Away Cash

NEW YORK, Oct. 17, 2023 (GLOBE NEWSWIRE) -- Flourish, a platform which provides innovative access to financial products that help registered investment advisors (RIAs) secure their clients’ financial futures, today announced an integration between Flourish Cash, its cash management offering, and Wealthbox, a leading CRM platform for financial advisors. The direct integration is already in use by advisors and allows them to rapidly prefill applications and send Flourish invitations from within Wealthbox.  

Advisors using Wealthbox can now easily pre-fill client applications and instantly send invites to Flourish Cash, allowing them to quickly and efficiently bring new assets into their orbit through Flourish Cash. Clients earn a competitive rate on their held-away cash and benefit from elevated FDIC insurance coverage through the Program Banks. The integration saves time, minimizes typos and errors, and allows advisors to easily track invited clients.

"Flourish’s integration with Wealthbox has improved our firm’s process of inviting clients to Flourish Cash, making it simple and easy. As fiduciaries, we are always looking for optimal solutions for our clients, including where to hold their cash reserves for short-term goals. Flourish Cash is a tremendous option for us to offer, and the ability to pre-fill applications using Wealthbox data is a significant value-add that saves time for both our team and our clients,” said Ben Jacobs, Co-Founder and Financial Planner at Fully Financial. “It gives us great confidence to see Flourish continue to innovate and prioritize features that help advisors deliver efficient and exceptional service.” 

"We believe that CRM is the core software of a financial advisor’s tech stack which is why we offer so many integrations for advisors to seamlessly connect the other tools that bring value to their practice. We are pleased to work with Flourish and already see advisor activity with this newly implemented integration,” said Shawn Preisler, Senior Vice President of Revenue at Wealthbox.

“Advisors choose Wealthbox because it helps them better manage their clients and prospects. Being able to easily send Flourish Cash invites whenever they see an opportunity to help clients earn more on their savings makes Wealthbox that much more powerful a tool for growing and managing their business,” said Max Lane, CEO of Flourish. “Our integration with Wealthbox saves advisors time, improves their clients’ outcomes, and gives advisors visibility to held-away assets.” 

Over 650 RIAs managing more than $1.5 trillion in combined assets trust Flourish to bring more assets into their orbit. The Flourish Advisor Dashboard gives advisors flexibility to easily fit Flourish into their practice. Advisors can feature their firm’s branding, obtain visibility into balances, statements, and 1099s, access client-friendly materials, leverage direct integrations with leading RIA technology, and more. 

To learn more and see how the Flourish Cash integration works, Wealthbox will be hosting a webinar on Thursday, October 26 at 2:00 PM Eastern Time. To register for “How Advisors Can Increase Wallet Share With a Held-Away Cash Solution," please visit

Wealthbox and Flourish are separate and unaffiliated entities. 

About Flourish
Over 650 RIAs managing over $1.5 trillion in combined assets trust Flourish to bring more assets into their orbit. The Flourish platform allows advisors to feature their firm’s branding, obtain visibility into balances, statements, and tax documents—as well as access client-friendly materials, robust and customizable compliance resources, white-glove support, and more. Today, the Flourish platform supports more than $3.4 billion in assets under custody. Flourish is wholly-owned by Massachusetts Mutual Life Insurance Company (MassMutual). For more information, visit

About Wealthbox
Wealthbox® is a CRM platform for financial advisors. Integrated with leading custodians and wealth-tech partners, Wealthbox is known for its modern product design and powerful yet intuitive user experience. The collaborative workspace technology allows financial advisors, enterprise RIA firms, and broker-dealers to manage client relationships and streamline operations to grow their practices. Learn more at

Forward Looking Statements
This press release may contain forward looking statements that are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied.

This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success.  

Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party banks that have agreed to accept deposits from customers of Flourish Financial LLC (Program Banks). The accounts at Program Banks will pay a variable rate of interest. The cash balance in a Flourish Cash account that is swept to one or more Program Banks is eligible for FDIC insurance, subject to FDIC rules, including FDIC aggregate insurance coverage limits. FDIC insurance will not be provided until the funds arrive at the Program Bank. Flourish Cash’s current Program Banks can be found here. For additional information regarding FDIC coverage, visit and

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