Twitter Acquires GeoAPI Creator Mixer Labs

Twitter announced that they have acquired Mixer Labs, creator of GeoAPI. GeoAPI is a reverse look-up service that allows the application makers to gather information on where their users are.

The blog post states: "As of today, they’re part of Twitter and will be working to combine the contextual relevance of location to tweets. We want to know What’s happening?, and more precisely, Where is it happening? As a dramatic example, twittering “Earthquake!” alone is not as informative as “Earthquake!” coupled with your current location."

GeoAPI has built a database of 16 million businesses and points of interest, and offers 20,000 queries per day for free, 100,000 more for $3 a day, promising super-speedy response times (sub-50 milliseconds).

No financial terms of the acquisition were disclosed.

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