Snapchat to launch gaming platform next month: Cheddar
FREE Breaking News Alerts from StreetInsider.com!
StreetInsider.com Top Tickers, 10/7/2026
- Wall St futures slip as yields and oil rebound; Fed minutes in focus
- Oil prices fall nearly 2% as Middle East supply concerns ease
- U.S. 10-year yield climb revives dotcom-era parallels: UBS weighs in
- Goldman flags 2 key market risks if a climb in yields persists
- Shell CEO says Middle East oil flows reach 80% of prewar levels
Tweet
Share
E-mail
FILE PHOTO: The front of the New York Stock Exchange (NYSE) with a Snap Inc. logo hung on the front of it stands shortly before the company's IPO in New York, U.S., March 2, 2017. REUTERS/Lucas Jackson
(Reuters) - Parent of Snapchat messaging app Snap Inc plans to announce its gaming platform for developers next month, online news service Cheddar reported on Friday, citing a person familiar with the matter.
Shares of the company rose nearly 3 percent in trading before the bell.
The platform, codenamed "Project Cognac," will feature a handful of games from outside developers designed to work specifically in the Snapchat app, according to the report.
The new gaming initiative will be unveiled at Snap's first-ever summit for content and developer partners in Los Angeles on April 4 and video initiatives like more original shows will also be announced, the report added.
Technology news website The Information first reported that Snap was working on a gaming platform in June 2018.
Snap declined to comment on the Cheddar report.
Snap Inc's Snapchat, known for its disappearing messages and funny filters, has struggled since going public in March 2017, as Facebook's popular photo-sharing app, Instagram, has replicated many of its novel features.
A controversial redesign of the app last year also alienated some of Snapchat's users and advertisers.
(Reporting by Arjun Panchadar in Bengaluru; Editing by Anil D'Silva)
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- This biotech stock is a top pick at Guggenheim
- Anthropic expands AI model access for government and cyber defense partners
- UBS sees more gains for European stocks despite higher rates and energy prices
Create E-mail Alert Related Categories
General News, ReutersSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
