Sears (SHLD): The Marque of Quality Marketing

May 23, 2013 5:14 PM EDT
How does Sears Holdings (Nasdaq: SHLD) report anything but profit? It has a brilliant marketing team with terrific ads. Just a few examples are below.

Example A: "Big Gas Discounts"



Example B: "Ship My Pants"



For the more conservative types, Example C: "World's Largest Bake Sale"



Shares of Sears are down 11 percent in late trading following dismal Q1 results.


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