McDonald's expands U.S. test of Beyond Meat 'McPlant' burger
FILE PHOTO: A sign promoting McDonald's "PLT" burger with a Beyond Meat plant-based patty at one of 28 test restaurant locations in London, Ontario, Canada October 2, 2019. REUTERS/Moe Doiron/File Photo
By Hilary Russ
NEW YORK (Reuters) -McDonald's Corp said on Thursday it will expand its U.S. test of a plant-based burger it created with vegan meat maker Beyond Meat Inc to about 600 locations next month.
The restaurants - in San Francisco, California and Dallas-Forth Worth, Texas - will sell the so-called "McPlant" burger starting Feb. 14 for as long as supplies last in order to "help us understand customer demand," the Chicago-based chain said in a post on its website.
Shares of Beyond Meat, which makes the McPlant patty from peas, rice and potatoes, were up more than 5% at midday.
McDonald's initially tested the burger in eight U.S. locations in November.
In December, two Wall Street analysts forecast a major U.S. expansion of the McPlant.
One of those analysts, BTIG's Peter Saleh, said on Thursday that the expanded test "moves the product one step closer to a national launch, which could be worth several hundred million dollars" to Beyond Meat.
(Reporting by Deborah Sophia in Bengaluru; Additional reporting by Hilary Russ in New York; Editing by Kirsten Donovan and Bernadette Baum)
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- BTIG notes elevated delinquencies in Affirm ABS vintages
- Jefferies sees metals breakout on currency concerns
- Stripe’s OpenRouter deal signals a new race to control AI economics
Create E-mail Alert Related Categories
Corporate News, General News, ReutersRelated Entities
BTIGSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!



Tweet
Share