Facebook adds cloud gaming feature to its platform

October 26, 2020 9:12 AM EDT

FILE PHOTO: A 3D-printed Facebook logo is seen placed on a keyboard in this illustration taken March 25, 2020. REUTERS/Dado Ruvic/Illustration

(Reuters) - Facebook Inc (NASDAQ: FB) on Monday launched a free-to-play cloud gaming feature on its social media platform, allowing users to stream and play games like "Asphalt 9: Legends" and "WWE SuperCard" without downloading them.

"We're not spinning off a separate cloud gaming service," the company said in a blog https://about.fb.com/news/2020/10/cloud-gaming-meet-facebook-gaming post, adding that all cloud-streamed games can be played on the platform's gaming tab or News Feed.

Facebook's gaming feature is smaller in scale than premium cloud-based game streaming services like Google's (NASDAQ: GOOGL) Stadia, Nvidia's (NASDAQ: NVDA) GeForce NOW or Amazon.com's (NASDAQ: AMZN) Luna, which are competing for users in a high-growth market.

The feature will be available to Android and web users for now, Facebook said, while it was working on alternative options to launch the feature on Apple's (NASDAQ: AAPL) iOS.

"Apple treats games differently and continues to exert control over a very precious resource," the company said, adding it is unsure if launching on Apple's app store is a "viable" path.

(Reporting by Ayanti Bera in Bengaluru; Editing by Arun Koyyur)



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