Disney's Marvel to create exclusive podcasts for SiriusXM

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October 22, 2019 10:44 AM EDT

Visitors sit under a Marvel sign at the China International Cartoon and Game (CCG) Expo in Shanghai, China July 5, 2018. Picture taken July 5, 2018. REUTERS/Stringer/File Photo

(Reuters) - Walt Disney Co's (NYSE: DIS) Marvel Entertainment said on Tuesday it would create exclusive weekly podcasts for satellite radio company SiriusXM Holdings Inc (NASDAQ: SIRI) and its online music service Pandora starting next year.

The slate of programs will include five new series on popular Marvel characters such as Wolverine, Hawkeye, Black Widow and Star-Lord.

"Audio is the next natural step to bring the Marvel Universe to fans around the world," said Dan Buckley, president of Marvel Entertainment.

SiriusXM bought Pandora Media Inc in a $3.5 billion deal last year amid growing competition from streaming rivals Spotify Technology SA (NYSE: SPOT) and Apple Inc's (NASDAQ: AAPL) Apple Music. (https://reut.rs/31yUFne)

Sirius XM, controlled by media mogul John Malone's Liberty Media Corp, has built a name by offering more than 175 channels to car drivers, but has largely trailed Spotify and Apple in mobile and streaming content.

(Reporting by Neha Malara in Bengaluru; Editing by Anil D'Silva)


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