Better Plant Sciences (VEGGF) Adds 7 New Jusu Cold-Pressed Juices

Better Plant Sciences Inc. (OTCQB:VEGGF) is pleased to announce that it has added five 355mL cold-pressed juices and two 60mL juice shots under the Jusu brand. With this new product launch, Jusu now has a total of 14 cold-pressed juices based on proprietary blends available for sale.

"The new additions round out our portfolio of juices so we can meet different needs and preferences. We've got our super-green vegetable-only juices, lighter, fruit-based green juices, root juices, lemonades, and now we've got more exciting fruit flavours and shots", says Ashleen Montgomery, Director of Research and Development at Better Plant. "As always, our juice is cold-pressed and pasteurized using HPP. This allows us to ensure food safety without the use of preservatives or heat while maintaining the nutritional quality of the juices."

The juices are sold individually or as part of a 1, 3 or 5-day cleanse, and have a 60-day shelf life.

The growth of the cold-pressed juice market is driven by growing dietary and health concerns, and a rising number of people skipping breakfast and looking for an on-the-go alternative which gives them nutritional benefits.

The global cold pressed juice market is predicted to grow to $4.65 billion between 2020 and 2028, largely driven by a rising health consciousness among millennials, according to a report by Market Research Future.

The juices will be available for purchase at the Jusu Bar location in Cadboro Bay, Victoria, British Columbia and through Jusu's direct-to-consumer platform and are available for wholesale purchases throughout Canada.

The new flavours are:

Mustang Cel-y: celery and lemon juice

Shake it Off: clementine, grapefruit and orange juice

Purple Rain: apple, blueberry, cranberry, lime and fresh mint juice

Strawberry Fields: apple, strawberry, lemon and fresh mint juice

La Bamba: green apple, pineapple, cucumber, lemon and fresh mint juice

Highway to Well: orange, ginger, lemon and cayenne pepper

Genie in a Bottle: ginger, lemon and turmeric

The launch of the new juices will be supported by various marketing campaigns targeted at increasing direct-to-consumer sales.

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