Alphabet Inc's Google launches Google TV, new Chromecast

(Reuters) - Alphabet Inc's (NASDAQ: GOOGL) Google on Wednesday launched Google TV, which would show content from streaming services including Netflix Inc (NASDAQ: NFLX) and Walt Disney Co's (NYSE: DIS) Disney+.

The tech giant also unveiled a new Chromecast streaming device that will now come with a remote control. It will cost $49.99 in the United States and will be available in other countries by the end of the year.

In addition, Google also introduced 5G-enabled phone Pixel 5, with a starting price of $699.

Earlier in August, Google launched its first 5G-enabled phone, Pixel 4a (5G), with a starting price of $499, and also introduced a non-5G version of 4a at $349, looking to broaden its appeal among budget-conscious customers.While Google's lower-priced devices have been top sellers, its higher-priced phones have gained little traction versus those from industry leaders such as Samsung Electronics Co <005930.KS> and Apple (NASDAQ: AAPL) because of limited marketing and stiff competition.

(Reporting by Akanksha Rana in Bengaluru; Editing by Devika Syamnath)

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