ASOS shares fall 9% after alleged hackers claim customer data breach

October 6, 2026 8:01 AM EDT

Investing.com -- Shares in ASOS fell as much as 13.2% before paring losses to trade around 9% lower on Tuesday, after customers received a notification through the online fashion retailer’s app claiming that hackers had compromised its data.

The message, addressed to ASOS’ data protection officer and IT staff, said, "We have fully compromised the Snowflake instance. Engage with us, or we will leak it."

ASOS has not commented on the notification, leaving it unclear whether any customer data was accessed or compromised.

The message included a link to a Telegram channel called the Xuanye group gateway. Cybersecurity firm Sophos said it had not previously encountered the group and that it did not appear on the Telegram channels or forums it monitors.

Snowflake is a cloud platform used to store and analyse data. It hosts Simon AI, which combines customers’ behavioural, transactional and demographic information into individual profiles.

Nearly 500 customers reported problems with the ASOS website shortly before 10 am, according to Downdetector. The website and app appeared to be functioning normally until 9:41 am, and it was unclear whether the reported issues were related to the notification.

The ASOS website and app continued to appear operational after the reports, with no indication of the alleged incident beyond the notification.

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