BTIG Downgrades TripAdvisor (TRIP) to Neutral, 'Wrong Side of AI'

BTIG analyst Jake Fuller downgraded TripAdvisor (NASDAQ: TRIP) from Buy to Neutral.

The analyst comments "We downgrade TRIP from Buy to Neutral given AI exposure, estimate risk & no clear path to a further strategic value unlock. Highlights: 1. We see TRIP on the wrong side of the AI theme given top-of-funnel positioning where pressure is building (zero-click search hitting SEO) & likely to accelerate as the large platforms gain traction in the travel planning process, 2. #s have consistently trended lower & we take 2H estimates below-Street w/data checks pointing to ongoing traffic pressure at brand Tripadvisor & mixed reads for Viator, 3. Although inexpensive at 5.5x '26 EBITDA, we don't see a path towards further strategic value unlock for TRIP post the planned sale of TheFork w/a view that Viator is unlikely to be split out."

For an analyst ratings summary and ratings history on TripAdvisor click here. For more ratings news on TripAdvisor click here.

Shares of TripAdvisor closed at $14.41 yesterday.

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