BMO Capital Downgrades Nielsen Holdings (NLSN) to Market Perform

BMO Capital downgraded Nielsen Holdings (NYSE: NLSN) from Outperform to Market Perform with a price target of $24.00 (from $38.00).

Analyst Daniel Salmon commented, "On one hand, at $22, incremental challenges are somewhat reflected; were this simply a case of seeing the risk/reward range step down due to light results, we might hang in on the rating. But we see two challenges: 1) we believe the risk/reward has changed due to Emerging Buy deceleration; and 2) the CEO retirement and strategic review for Buy mark a shift away from a long-term vision for "closing the loop." While corporate actions could unlock value, the long-term vision of Watch operating solo is less attractive to us."

For an analyst ratings summary and ratings history on Nielsen Holdings click here. For more ratings news on Nielsen Holdings click here.

Shares of Nielsen Holdings closed at $29.57 yesterday.

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