Massimo Group adopts bitcoin as treasury reserve asset

Massimo Group (NASDAQ: MAMO) announced its board of directors approved including bitcoin as part of the company's long-term treasury reserve strategy. The powersports manufacturer said initial purchases have begun and expects to disclose holdings in upcoming SEC filings.

The Garland, Texas-based company plans to fund bitcoin purchases primarily from operating cash flows, with potential use of market instruments such as equity programs or convertible notes depending on market conditions. Massimo said it will use institutional-grade custody with multi-signature cold storage and maintain audit-ready procedures.

The program is expected to represent a single-digit percentage of Massimo's total assets over a five-year period. The company said bitcoin will serve as a strategic reserve asset rather than a core operating holding while it continues focusing on expanding its powersports business.

"Our decision to add bitcoin to the corporate treasury reflects a long-term view on liquidity diversification, inflation resilience, and the maturation of digital asset infrastructure," said David Shan, CEO of Massimo Group. "We will execute prudently, disclose transparently, and manage risks rigorously in pursuit of durable shareholder value."

Massimo manufactures and distributes powersports and electric vehicles including UTVs, ATVs, e-bikes, and electric utility vehicles. The company said it will update bitcoin holdings through quarterly filings or Form 8-K releases as appropriate, along with risk disclosures.

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