MOGU approves up to $20 million allocation to digital currencies

MOGU Inc. (NYSE: MOGU), a China-based online fashion and lifestyle platform, announced that its board of directors approved a strategic allocation of up to $20 million in corporate assets to digital currencies on September 9, 2025.

The allocation will primarily target Bitcoin, Ethereum, and Solana, including related securities and investment products, according to the company's press release. The board authorized Chairman Chen Qi to determine the timing and amount of digital currency acquisitions.

The Hangzhou-based company stated the board believes integrating digital assets into its core assets will diversify treasury holdings and operational capabilities for next-generation AI products and services.

MOGU operates as a KOL-driven online fashion and lifestyle destination that connects merchants, key opinion leaders, and users through its platform in China.

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