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Bitcoin’s next adoption wave could come from retirement accounts

September 10, 2026 1:46 PM EDT

Investing.com -- Institutional investors are no longer merely considering cryptocurrencies, but are increasingly focused on how to integrate digital assets into established investment structures, particularly retirement accounts, according to an executive at crypto infrastructure firm SFOX.



The more than $12 trillion U.S. individual retirement account market is beginning to pull crypto deeper into retirement portfolios, creating a new challenge for the industry: how to give investors access to Bitcoin without exposing retirement savings to the extreme volatility that has long defined the asset.


Animus, which serves IRA account holders, is using crypto infrastructure provider sFOX across more than 1,000 IRA accounts, allowing it to actively manage Bitcoin exposure at scale. The partnership highlights a broader shift in crypto adoption as traditional investors move beyond simply asking whether they should own digital assets and focus instead on how they can hold them within established investment structures.


“The institutions are here,” Diana Pires, chief business officer at sFOX, said in an interview to Investing.com. “It’s always been a question of how do we adopt it versus are they using it? It’s just another asset class.”


Pires said the growing interest from retirement investors is less about predicting where Bitcoin's price will go and more about building the infrastructure needed to incorporate the asset into portfolios with very different risk requirements from those of traditional crypto traders.


“When we’re looking specifically at IRAs, we see this,” Pires said. “It’s never a case of if but how.”


That distinction is becoming increasingly important as Bitcoin attracts investors who are less comfortable with the sharp swings that have historically accompanied crypto markets. Pires noted that Bitcoin has fallen more than 50% on multiple occasions over its history, a level of drawdown that may be acceptable to hedge funds or experienced crypto traders but is far more difficult to accommodate in retirement accounts.


“A retirement fund needs a certain level of stability,” Pires said. “You can’t just bolt on crypto onto a retirement account in the way that you would do a normal trading account.”


That has created demand for infrastructure that can combine custody, liquidity, licensing, API access and sub-account capabilities while allowing digital-asset exposure to be managed according to the risk profile of retirement investors. Pires said sFOX’s role is to address the fragmentation across those different parts of the crypto market.


The executive said institutions have effectively already arrived in crypto, shifting the debate from whether they will participate to how digital assets can be incorporated into existing investment structures. That requires institutional-grade custody, liquidity aggregation, licensing, API access, sub-account infrastructure and proof-of-reserves systems.


The approval and growing discussion around crypto ETFs has also played an important role in broadening adoption by making digital assets more familiar to traditional investors. The executive said the ETF structure, along with greater regulatory acceptance, allows investors to gain crypto exposure through products and structures they already understand.


Regulatory developments could further reinforce that trend. Even before legislation is finalized, the executive said the public debate around U.S. crypto regulation is helping establish digital assets as a serious financial asset rather than a niche product associated primarily with speculative trading and meme coins.


Looking beyond ETFs and retirement accounts, the executive identified tokenization of real-world assets as another area likely to become an increasingly important part of the digital-asset market. Tokenization could give investors access to a broader range of markets through blockchain-based investment structures, although the pace of development will depend heavily on regulatory clarity.



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Cryptocurrency, Investing