ZK International's (ZKIN) MaximBet Launches in Indiana
ZK International Group Co., Ltd. (Nasdaq: ZKIN) announced that it continues its rapid North American expansion with the launch of its sportsbook in Indiana, the second live U.S. state for the emerging sports betting brand.
The launch in Indiana is a first for MaximBet, where it will feature its new, expansive sports betting service and user experience technology that was developed in partnership with Kambi Group and White Hat Gaming. The rollout in Indiana is significant, as it sets the path for the rapid expansion in several additional markets including Iowa, New Jersey, Pennsylvania and Ohio, among others, as well the Canadian province of Ontario.
"We're unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment," said Daniel Graetzer, Founder and CEO, of MaximBet. "We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with the NHL, NBA and college basketball action right around the corner, we couldn't be more excited about our future."
Through this partnership, MaximBet will leverage Kambi's best-in-class betting solutions as well as its expertise in compliance, risk management and sports integrity. The enhanced sportsbook will feature an array of market-leading offerings like microbetting, tens of thousands of markets, Bet Builder, plus Kambi's popular parlay product, Teaser+.
"We are excited to see MaximBet go live in the state of Indiana, which is a testament to our shareholders that MaximBet is executing on their multi-state approach in penetrating the lucrative sports betting and casino gaming industry of the US," said Mr. Jiancong Hunag, Chairman of the Company. This is evident, as according to sportshandle.com, the "Indiana sportsbooks have accepted $2.5 billion in wagers through the first seven months of 2022 and more than $8.5 billion overall."[1]
[1] https://sportshandle.com/indiana-july-2022-revenue-report/#:~:text=Indiana%20sportsbooks%20have%20accepted%20%242.5,more%20than%20%248.5%20billion%20overall |
MaximBet is made up of a leading sports betting and casino website, MaximBet.com, and tailor-made native iOS and Android apps that allow users to bet on sports and casino. The brand leverages Maxim's large, integrated network of print, digital and social platforms and events to engage the loyal Maxim community alongside its community of sports bettors.
With White Hat Gaming, MaximBet unlocks an unmatched, full-service online gaming platform and PAM solution, including proprietary technology such as in-house cashier and first-to-market travelling wallet.
To support the launch, MaximBet is offering a first-time deposit match up to $250, as well as preparing "Super Freaky Odds Boosts" daily for players. Opportunities to earn tickets to Maxim parties, brand merchandise and other exclusive events will be announced soon.
Carousel Group, the parent company for MaximBet, entered into a multi-state, 10-year partnership with Caesars Entertainment that enables the MaximBet brand to rapidly secure market access to states across the country. MaximBet also operates MaximBet Play, its first free-to-play game available nationwide and in Canada.
Nicki Minaj, the most successful female rapper of all time, serial entrepreneur and media mogul, was announced this summer as the company's newest investor, board member and global ambassador. The multi-year agreement includes Minaj appearing in MaximBet ads, website, sportsbook and casino promotions. Along with the multi-year partnership with Minaj, MaximBet also partnered this year with professional baseball player, Charlie Blackmon, becoming the first sportsbook to partner with an active MLB player.
For the latest news on MaximBet, please follow the company on Twitter at @MaximBetUSA or visit www.maximbet.com
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