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Youku (YOKU) Launches 'Legendary Me'

April 18, 2012 8:06 AM EDT
China's leading satellite TV stations and record labels joined Youku Inc. (NYSE: YOKU), in Beijing to announce the launch of "Legendary Me," a Youku-produced online music talent show that is scheduled to debut next month. Since early March, demo videos uploaded by Youku users for the show have been viewed more than 15 million times.

"Legendary Me" is sponsored by food and beverage company Yinlu.


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