Wendy's (WEN) New Logo Evokes Fun, Tradition, and...Innovation?

Wendy's (NYSE: WEN) is rolling out a new branding effort, according to a release out this morning. Key points include "image activation" restaurants, new ads, and menu innovations.

For more color, click here.

The best part of Wendy's effort is the new corporate logo, which will debut in March 2013. We've included a transformation of the logo over the years (complete with original Wendy photo), but are floored by how the company is describing the new design:

The evolved design for the logo is contemporary and iconic, as it further emphasizes the Wendy's cameo while retaining the familiar Wendy's "wave" design.

"We want the most prominent symbol of our brand to reflect the transformation that's currently under way," said Craig Bahner, Chief Marketing Officer. "Our refreshed logo signals the innovation and fresh thinking taking place at Wendy's, while reinforcing that we are staying true to our values as a distinct and beloved brand."

Boom. Shares of Wendy are trading in positive territory Thursday.

---

Serious News for Serious Traders! Try StreetInsider.com Premium Free!

---

You May Also Be Interested In

• Increasing unusual put option volume: WEN AS UAA OMER VSH REPL KEYS JEF
• Wendy's (WEN) July and January 10 calls active, share price up 30%
• Corteva names nine-member board for planned crop protection spinoff