Twitter (TWTR) Debuts Promoted Posts Within Search

Twitter (NYSE: TWTR) debuted its latest business feature update today: promoted posts vis search. The following was posted by Twitter's Product Manager of Revenue, Nipoon Malhotra, on the company's official business blog:

Twitter is a platform built around live public conversations that happen as events unfold in the world. One of the best ways for users to discover what’s happening on Twitter is through search, giving users the ability to instantly connect to conversations and topics of interest.

Search also presents a great opportunity for marketers to connect with users, just when they desire information relevant to their search query. Building on the expansion of Promoted Accounts in timeline, we’re pleased to further connect businesses to users at the right moment, now through Promoted Accounts in search.

With this launch, relevant Promoted Accounts can be presented to users in search results along with recommendations of people to follow. We automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.

Our Promoted Accounts product helps businesses build a follower base of highly engaged users. According to a recent study, these are people who are 72% more likely to make a purchase from a brand that they follow or engage with on Twitter.

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