Twilio launches RCS messaging service globally

Twilio Inc. (NYSE: TWLO) announced the general availability of Rich Communication Services (RCS) messaging globally. The service enables businesses to send branded, verified messages with interactive features through Twilio's messaging platform.

RCS messaging is now available to all of Twilio's 349,000-plus active customer accounts through the company's Programmable Messaging and Verify APIs. Existing customers can upgrade without code changes, while new customers can implement both SMS and RCS through a single integration.

The service automatically upgrades SMS messages to RCS on capable devices at no additional cost for basic messages up to 160 characters. Messages include business logos, taglines, and Google verification. The platform provides automatic fallback to SMS when RCS is unavailable.

"RCS makes this a reality by delivering richer interactions, improved deliverability, increased trust in your brand," said Inbal Shani, Chief Product Officer at Twilio.

The service includes interactive features such as call-to-action buttons, carousels, location sharing, and rich media content. Twilio manages carrier registration and onboarding, device capability checks, and SMS fallback functionality.

RCS is available across more than 20 countries and 55 carriers following Apple's support for RCS on iPhones starting with iOS 18.2 in December 2024. Companies including Nova Gestões and Fresha have implemented the service.

According to Twilio's 2025 State of Customer Engagement Report, 90% of consumers trust at least some brands, while only 15% "absolutely" trust them with their data. The company cited a Futurum Research study showing businesses using RCS experience a 32% increase in customer engagement and conversion rates compared to traditional SMS messaging.

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