Tiktok announces pact with Eventbrite (EB)

Today, TikTok is excited to announce a partnership with the global events marketplace Eventbrite, offering event creators a powerful new way to promote their events and sell tickets across a wide range of categories. The new partnership will also enable the global TikTok community to sell tickets to their own events. Now, any Eventbrite creator or TikTok user can add Eventbrite links directly to their TikTok videos, helping the TikTok community discover event details and purchase tickets without ever leaving the app.

Through this partnership, any TikTok user can easily become an event creator by hosting their events on Eventbrite, and seamlessly promoting and selling tickets directly to the TikTok community. This offers a great opportunity for any TikTok user to share events with TikTok's fan communities—such as #BookTok, #NewMusic, or #FoodTok—introducing them to real-life experiences that reflect their passions.

This tool will also benefit local and independent event creators by offering a platform that helps grow their presence and bring more people together through unique live experiences. With the ease of adding Eventbrite links to TikTok videos, even smaller events can gain significant exposure, fostering a thriving and inclusive community while contributing to a more diverse event landscape.

"We're giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about. With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening—on TikTok." – Ted Dworkin, Chief Product Officer at Eventbrite.

“TikTok is a global community of over a billion people, who share their real-world joy, passions, and experiences with other like-minded users. Eventbrite has the same ultimate goal: to connect communities, whether it be at festivals, concerts, or neighborhood gatherings. Our partnership with Eventbrite will help event creators to connect with the TikTok community, and introduce a wealth of fantastic real-world events to our users.” – Isaac Bess, Global Head of Distribution Partnerships, TikTok.

This partnership offers a number of benefits for TikTok users and Eventbrite creators, including:

• Seamless Event Promotion: Any TikTok user or event creator can add event links to TikTok videos, allowing the TikTok community to easily explore event details and purchase tickets directly from their For You Page.
• Faster Ticket Sales: Enable ticket purchases from Eventbrite through an in-app browser on TikTok with just a few clicks.
• Promote Multiple Events Simultaneously: Add multiple event links to videos, and TikTok users will be shown the most relevant event based on their location.
• Reach More Attendees: Any TikTok user, whether an event creator or not, can add links to their videos, amplifying event promotion and reach across diverse audiences.

The new feature is available in all countries where both TikTok and Eventbrite services are available. Eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days (or 180 days for music events). More details can be found here.

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