Synchrony Financial (SYF) Expands Partnership with Roto-Rooter

Synchrony (NYSE: SYF), a leading consumer financing company, today announced an expanded partnership with Roto-Rooter, the leading provider of plumbing and drain cleaning services, to help homeowners with new financing options for their home repair needs. This partnership, which began a decade ago, provides customers with a private label credit card which offers flexible financing options, including promotional financing.

Together, Synchrony and Roto-Rooter developed an innovative in-home digital sales tool for technicians to offer financing. Thanks to the implementation of this tool and new financing strategies, technicians are able to offer customers flexible payment and promotional financing options quickly and easily, making it easier to do necessary repairs on their home. This flexibility led to the negotiation of a new multi-year agreement, which Synchrony is currently rolling out to Roto-Rooter's franchise and contractor locations.

This expanded partnership empowers Roto-Rooter business owners to provide flexible payment options to support immediate and urgent situations that may arise in their customers' homes. Additionally, it offers consumers a dedicated credit card that enables repeat purchases for services or major jobs, further streamlining the payment process and fostering customer loyalty.

"Embracing new digital ways to manage key business processes like financing services allows companies like Roto-Rooter to uncover expanded ways to generate sales and help close more deals," said Curtis Howse, CEO of Home & Auto, Synchrony. "We look forward to continuing our long-standing relationship with Roto-Rooter and helping their business owners increase sales and drive loyalty by offering the financing options that customers need."

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