Square (SQ) Partners with Eventbrite, Invests $25M

September 28, 2017 9:06 AM EDT

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Square (NYSE: SQ) announced a strategic partnership with Eventbrite, in which Square will drive Eventbrite’s payments systems, including online, mobile, and in-person transactions. Additionally, to support Eventbrite’s vision to power the world’s largest platform for live experiences, Square has invested $25 million in the company.

“Eventbrite’s global network of event creators have the same entrepreneurial spirit and drive as the millions of sellers who run their businesses on Square,” said Alyssa Henry, Seller Lead at Square. “We’re thrilled to bring Square’s payments technology to Eventbrite. As the lines that separate online and offline business fade, we look forward to helping them further simplify all aspects of commerce, so they can stay focused on their core business of powering great live events.”

“Like Eventbrite, Square has been focused on leveraging technology to innovate in a traditional industry, and they bring a new approach to payments that has allowed millions of merchants to transact effortlessly,” said Tamara Mendelsohn, VP of Product at Eventbrite. “The result is a beautifully simple way for people to pay, and having that same engine drive our payment processing will ensure that transacting on Eventbrite will always be easy, secure and supported by incredibly rich data.”

The partnership between Square and Eventbrite will enable:

  • Online and mobile payments: Square will be Eventbrite’s payment processing partner for paid events, tickets, registrations, merchandise sales, donations, and other associated products or services.
  • In-person payments: Square will be Eventbrite’s payment processing partner for in-person transactions, enabling event creators to easily accept card payments from attendees with Square’s hardware and Point of Sale software.
  • Omni-channel reporting and management: By powering Eventbrite’s online, mobile, and in-person payments, Square will provide event creators with a single platform, and therefore one comprehensive view into all of their sales. This omni-channel payment, reporting, and management capability will empower event creators with the data they need to deliver outstanding attendee experiences and make informed decisions about their businesses.

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