Reebonz Holding (RBZ) Announces Strategic Partnership With TWIST

Reebonz Holding Limited (Nasdaq: RBZ), a leading online luxury marketplace and platform in Southeast Asia and Asia Pacific, announced today that it has officially partnered with TWIST, one of Hong Kong’s multi-brand luxury fashion boutiques. As a part of the agreement, Reebonz is expected to make TWIST’s products available to over 6 million members on Reebonz’s platform, further supporting both companies’ missions to bring luxury fashion to discerning consumers around the world.

Since its establishment in 1999, TWIST has introduced a range of over one hundred high-end fashion labels from Europe and elsewhere in the world. The company aims to curate a collection of new season fashion products from bags, small leather goods, accessories, watches, shoes and apparels. Brands sold include Alexander McQueen, Givenchy, Fendi, Gucci, Prada, Stella McCartney, Valentino, and many more. While TWIST currently has 4 highly successful retail stores across Hong Kong and an online platform, they decided to partner with Reebonz in order to further expand into Southeast Asia and across Asia Pacific, acquire new shoppers and expand its brand.

Daniel Lim, Co-Founder and Chief Product Officer of Reebonz, commented, “This partnership is exciting for both companies. TWIST is a household name in Hong Kong, and has cultivated a unique point of view on desirable products that customers want. Our collaboration will help bring that perspective across the region. We are committed to partnering with high quality multi-brand luxury boutiques globally, to bring the best products to our members.”

Harry Lam, E-Commerce Manager of TWIST, added, “Following the decade-long success of Reebonz in Southeast Asia and Asia Pacific, we felt that this partnership will benefit both companies in the long run. In addition to the opportunity for us to amplify our brand awareness, we believe that by working with Reebonz, we will be able to further improve our consistency in delivering high quality products to aspiring consumers across the region.”

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