Owlet, Inc. (OWLT) Unveils ‘Owlet360’

Owlet, Inc. (“Owlet” or the “Company”) (NYSE: OWLT), the pioneer of smart infant monitoring, today announces the launch of Owlet360™, a new subscription service available to Owlet customers. This innovative new service leverages the Company’s infant health and sleep data to provide caregivers a place to turn to for answers about their babies’ development and health, empowering them with actionable information – while ensuring Owlet’s core safety features, including live vitals monitoring and real-time alerts, remain free of charge.

A New Era Of Parenting Confidence

The demands on new parents are greater than ever. Caregivers often face sleepless nights, constant worry, and a lack of reliable resources to answer critical questions about their baby’s health and development. Frequently turning to friends or online resources, parents ask questions like, “Is this normal for my baby?” or “When should I take my baby to the doctor?” This uncertainty, coupled with high stress and fatigue, underscores the urgent need for a trusted, data-driven solution. Owlet360 helps solve this by providing actionable insights that aim to empower caregivers, support babies' well-being, and potentially reduce unnecessary healthcare visits.

Data That Makes A Difference

Since its inception, Owlet has monitored more than 1.7 million babies, tracked over 17 trillion heartbeats, and built one of the most extensive pediatric health datasets in the industry. This unmatched collection of data forms the backbone of Owlet360, enabling us to deliver insights no other platform can provide.

Building on features existing Owlet users enjoy, Owlet360 allows caregivers to:

• Monitor Baby’s key health metrics by diving deeper into daily and weekly trends for pulse rate, oxygen level, movement, and comfort temperature.
• Compare Baby’s health and sleep data to the vast Owlet infant health data set, offering meaningful context and reassurance.
• Understand sleep and gain daily insights and guidance on Baby’s sleep patterns.
• Track Baby’s comfort temperature to let parents know if their baby is too warm or too cold and to adjust the sleeping environment.
• Watch, share, and save more video clips of Baby’s precious moments or important notifications, like when their baby is moving or crying is detected.
• View sleep environment insights like temperature and humidity trends in Baby’s room.

Babies’ safety and parents’ peace of mind are the core of the Company’s mission. Access to key health and safety features, such as live vitals tracking and real-time alerts, is not changing. The Owlet Dream App will continue to provide pulse rate and oxygen level tracking, plus critical alerts, at no cost.

Putting Actionable Insights Into Parents’ Hands

"We believe the launch of Owlet360 marks a transformative moment not just for Owlet, but for the entire industry. With over a decade of experience pioneering at-home infant monitoring technology, we’ve built a deep understanding of what parents truly need – actionable insights, peace of mind, and a seamless way to track their baby’s health and development,” said Kurt Workman, Owlet Chief Executive Officer and Co-Founder. “Owlet360 is the next evolution of our connected ecosystem, leveraging our large pediatric health dataset to deliver personalized, proactive care. This is more than a subscription; it’s a new standard in parenting support."

In its first months of testing with a limited set of Owlet users, Owlet360 became a trusted tool for caregivers, with the majority of subscribers using it daily. Parents tell us that having deeper insights into their babies’ health and sleep provides the confidence they need:

• “As a first-time mom, I am learning so much. I like the trends so I can see that she’s doing things just like other babies her age.”
• “Having statistics and averages of other babies who use Dream Sock is super helpful and comforting because if I get concerned about my baby's statistics, I can see that he is trending alongside other Owlet babies.”
• “I love that they show me exactly the type of rest that my baby is getting throughout the night and showing me where I need to help with improvement.”

Owlet360 is available with a seven-day free trial for all new and existing Owlet Dream App users in the U.S. only, with plans to expand the service internationally later this year. Introductory pricing is $5.99 per month, with future plans for additional pricing options and expanded available features. To learn more, please visit www.owletcare.com/pages/owlet360.

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