Nayax (NYAX) Holds Hardware Prices Steady

Nayax Ltd. (Nasdaq: NYAX), a global commerce enablement and payments platform designed to help merchants scale their business by simplifying payments and maximizing loyalty, today announced that it will maintain current hardware pricing for U.S. customers, despite new tariffs imposed on imports to the United States. This decision underscores Nayax’s commitment to customer growth and their operational excellence while showcasing the strength of its global operations.

On April 2, 2025, the U.S. administration announced tariffs on imports from most countries, including the Philippines and Israel, where the majority of Nayax’s hardware is assembled.

Nayax implemented over the past several years strategic measures to enhance its supply chain resilience. These efforts included optimizing logistics, strengthening supplier relationships, and leveraging the company’s global scale to secure favorable terms.

This pricing stability reinforces Nayax’s commitment to its 95,000+ valued customers. By delivering advanced automated self-service payment technology at competitive prices, Nayax empowers its customers to operate efficiently and stay ahead in a rapidly evolving payments landscape.

"For 20 years, our goal has been to make the transition from cash to cashless as seamless as possible for our customers," said Carly Furman, CEO of North America. "While these tariffs are beyond our control, we can control the prices we charge. We value our customers and support their business in times of market changes."

You May Also Be Interested In

• Boeing names Ryan Shedd as new SVP and controller
• Hinge Health signs $86M office lease in San Francisco
• BIGG Digital Assets to rename as Surge Digital, consolidate shares