LiveOne (LVO) Announces Strategic Price Raise

LiveOne (NASDAQ: LVO) an award-winning, creator-first music, entertainment, and technology platform today announced a targeted price refinement of $0.50-$1 for select membership offerings, significantly below recent industry benchmarks. This adjustment marks the first price change in a decade and demonstrates the company’s commitment to continued innovation and progression.

With over 3.7 million ad-supported and paid members, including 1.7 million Tesla owners, LiveOne is poised to capitalize on the projected growth of the music streaming market from $35 billion to over $100 billion by 2030.

This price refinement will enable the company to:

• Expand its slate of original content
• Enhance live streaming and pay-per-view experiences
• Advance cutting-edge AI initiatives
• Broaden channel expansion and music publishing endeavors
• Strengthen Celebrity Brand collaborations
• Continue to expand and monetize partnership pipeline of over 60 B2B deals

"We're dedicated to revolutionizing the audio experience,” said Robert Ellin, CEO of LiveOne. “This strategic price raise will fuel our growth initiatives, solidify our position as a leader in audio and entertainment, and continue to offer the best value to our customers."

LiveOne remains committed to providing the most competitive pricing in the music industry, while driving innovation and expansion in the live streaming space.

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