GameSquare (GAME) Forms FaZe Media

GameSquare Holdings, Inc. (NASDAQ: GAME) today announces the formation of FaZe Media. This new company combines the FaZe creator talent roster and non-esports assets into a creator-led IP and internet media company under the leadership of CEO FaZe Banks, an original FaZe Clan founder. In addition, FaZe Media has closed $11 million in new investment capital from Matt Kalish, who will also become a board member of FaZe Media. GameSquare will provide certain corporate and agency services to FaZe Media as part of the agreement.

When FaZe Clan relaunched the brand on April 27, 2024, it experienced unprecedented engagement across social media platforms and was the #1 trending topic on X (formerly Twitter) in the U.S. In addition, FaZe Clan's search interest was the strongest the brand has experienced on YouTube since May 2020, and on Google since May 2019, and was estimated to have over 350 million social media impressions. The internet and gaming community is captivated by FaZe Banks' return and steps he has taken to relaunch the brand and refresh the talent roster. With this successful relaunch, FaZe Clan welcomes its newest members FaZe Max, FaZe Silky, FaZe Jason, and FaZe Lacy, who will join a freshly curated roster of key talent and creators.

Justin Kenna, CEO of GameSquare stated, "Since completing the acquisition of FaZe Clan, we have focused on returning FaZe's founders to reboot their brand and reestablish its authenticity. We are thrilled to better capitalize this business for growth with $11 million in new capital from Matt, and to strengthen the FaZe Media board with his addition. Matt deeply believes in the power of founder and creator-led organizations and shares the vision to return FaZe back to its roots by empowering its creators."

FaZe Media's CEO, FaZe Banks stated, "Grateful for the opportunity at a genuine reset with FaZe Clan. Anyone that's actually tapped in can agree, this was long overdue. We've prioritized pretty much exclusively on creating a fun environment that we (as FaZe members) can find passion in, be excited about, look forward to. Do things we find interesting, exploring opportunities in content we feel are important/ relevant to our culture/ community. Partnering with Matt Kalish & GameSquare has proven paramount in this vision coming to fruition. Slowly, but surely. Exciting."

Matt Kalish, Board Member, FaZe Media stated, "My investment in FaZe Media and decision to join its board is a vote of confidence in the leadership and generational creative talent of CEO FaZe Banks, as well as that of FaZe's founders and creator roster. I believe this team, with the support of GameSquare's capabilities and infrastructure, can relaunch the FaZe brand and restore it to the gaming and internet culture juggernaut the founders had originally created."

Transaction Details
FaZe Media is a new, operating subsidiary of GameSquare with the Company owning 51% of FaZe Media and Kalish owning the remaining 49%. FaZe Media will focus on developing a creator-led internet media company. FaZe Banks is the CEO of FaZe Media, with Kalish and Kenna serving on the board and in governance roles. GameSquare will continue to own 100% of the esports competition assets under FaZe Esports.

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