Flywheel integrates TPN under Omnicom commerce strategy

Flywheel, a commerce media and technology company within Omnicom (NYSE: OMC), announced that TPN, Omnicom's retail and commerce agency, has joined the Flywheel organization. The integration combines TPN's retail expertise with Flywheel's technology platform.

"Transitioning TPN into Flywheel underscores Omnicom's commitment to leading the next wave of connected commerce," said Duncan Painter, CEO of Flywheel Commerce Network and Omni. "The move marks a major milestone in Flywheel's growth journey, combining TPN's 40+ years of retail and creative expertise with Flywheel's global scale in technology, data, and media."

TPN's operations, talent, and client relationships will become part of the Flywheel brand. Sarah Cunningham, formerly president of TPN, will assume the role of chief retail experience officer at Flywheel and join the executive team. Additional leadership appointments include Phil Camarota as chief creative officer and Chris Rueckert as senior vice president of commerce.

"With TPN joining Flywheel, we're looking forward to the direct impact this will have for our clients, bringing together specialized commerce capabilities across the marketplace ecosystem," said Alex McCord, CEO of Flywheel.

Current clients will continue working with their existing agency teams while gaining access to Flywheel's global resources and technology tools. Flywheel operates across the Americas, Europe, Asia-Pacific, and China as Omnicom's designated commerce practice area.

The information is based on a company press release statement.

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