DevvStream (DEVS) Launches Carbon Offset Sales Initiative

New business line will introduce practical commercial applications designed to promote and facilitate sales of the Company's existing carbon offset portfolio within business-to-business (B2B) and business-to-business-to-consumer (B2B2C) channels

The first application, the DevvStream Personal Impact Voluntary Offset Tool (D-PIVOT), will enable individual consumers to reduce their carbon footprint by purchasing high-integrity carbon offsets from pre-screened environmental projects during checkout on any Shopify-hosted e-commerce storefront

DevvStream Corp. (NASDAQ: DEVS) today announced the introduction of DevvStream for Commerce, a new business line focused on developing and deploying practical commercial applications centered around B2B and B2B2C carbon offset sales. The first of these applications, the DevvStream Personal Impact Voluntary Offset Tool ("D-PIVOT") is a carbon offset tool designed specifically to enable eco-conscious consumers to counterbalance the emissions-related impacts associated with shipping their online purchases, creating more environmentally sustainable transactions. Because e-commerce sales in the United States are rising—accounting for 16.2% of total sales in Q3 of 2024, with approximately 28% of online stores using Shopify—and the transportation and logistics industry in the United States is generating almost 30% of greenhouse gases, D-PIVOT offers a way for consumers to significantly impact a major source of atmospheric emissions.

Implemented seamlessly within any Shopify storefront, D-PIVOT allows online shoppers the option to add high-quality carbon offsets from DevvStream's expanding offset portfolio to any order during the checkout process to reduce or eliminate the carbon footprint generated via product shipping. Shoppers can choose the source of the offsets they purchase by selecting from a number of curated environmental projects, allowing them to support specific climate or social impact efforts. D-PIVOT is free to use for any Shopify e-commerce store, takes only minutes to incorporate via a straightforward plugin interface, and was designed to work smoothly within a natural checkout flow. Online vendors that integrate D-PIVOT into their Shopify storefronts will receive a portion of revenues from carbon offsets sold. Customers who purchase carbon offsets will receive documented confirmation and corroboration of their purchase and its associated impact once the offsets are retired on their behalf. Note that D-PIVOT is anticipated to appear on Shopify's App Store but is otherwise not affiliated with or endorsed by Shopify Inc.

D-PIVOT will be launched via a partnership with Minimus Fulfillment ("Minimus") a third-party logistics company with numerous high-profile celebrity and creator clients, approximately 95% of which employ Shopify storefronts. The partnership enables DevvStream to immediately present D-PIVOT to Minimus clients for consideration and potential early adoption.

"According to Pew Research Center, over 80% of people would change their behavior to fight climate change if they knew how," said Sunny Trinh, CEO of DevvStream. "D-PIVOT is an easy-to-use tool that takes the guesswork and risk out of making a tangible difference in the world. Each carbon offset purchased by a consumer directly translates into one metric tonne of greenhouse gas removed from the atmosphere through a verified environmental project that wouldn't otherwise exist without their support. This provides consumers the opportunity to effectively reduce their own individual carbon footprint while helping vendors become more sustainably focused by giving their clients a greener option. We've made the D-PIVOT tool both simple and gratifying to use, and we're honored to have Minimus onboard for launch."

"As an entrepreneurial-focused 3PL fulfillment center, Minimus strives to bring its clients interesting and cutting-edge opportunities that support their business beyond day-to-day fulfillment services," said Minimus Fulfillment co-founder and COO, Paul Shrater. "We believe D-PIVOT represents an important opportunity for our clients to earn additional revenues by encouraging their customers' natural instinct to help the environment. We are excited to be partnering with DevvStream and are actively offering our clients the chance to become early adopters of D-PIVOT."

Online vendors interested in learning more about including D-PIVOT in their Shopify storefronts can contact DevvStream at [email protected].

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