Assurant (AIZ) Acquires iSmash

Assurant, Inc. (NYSE: AIZ), a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, today announced the acquisition of iSmash, the UK’s leading independent tech repair brand, offering express drop-in repair services for smartphones, tablets and laptops. Founded in 2013, iSmash has grown to 38 convenient retail locations with 152 employees across the UK.

The acquisition of iSmash allows Assurant to further scale and strengthen its drop-in repair leadership position. Under the iSmash and Pocket Geek Tech Repair banners, Assurant now has the strongest drop-in repair network in the UK with 68 locations staffed with highly trained and accredited tech repair specialists. This combined retail footprint is further supported by Assurant’s existing mobile capabilities, which include a local device care facility for mail-in repair.

“We are thrilled to welcome iSmash to Assurant to strengthen our position as a leading provider of mobile device solutions in the UK,” said Christian Formby, president of Assurant Europe. "By integrating iSmash’s drop-in repair services and local device care facility, we can offer our customers more convenient and faster options to get their devices fixed. This will enhance our mobile offerings and create more value for our clients and consumers.”

“We are excited to join Assurant as it shares our passion for delivering exceptional value and service to clients and customers,” said Chris Murton, CEO, iSmash. “Together, we have a unique opportunity to shape the future of the UK mobile industry and create lasting value for customers in need of fast, reliable, convenient, drop-in repair services.”

iSmash will continue to operate as iSmash under the Assurant Global Connected Living line of business.

You May Also Be Interested In

• Brookfield and La Caisse complete $37.25-per-share Boralex buyout
• Lamar Advertising acquires AdSource Outdoor in UPREIT deal
• Samsonite Group to acquire BÉIS for $210 million