American Rebel launches second nationwide advertising campaign

American Rebel Holdings Inc. (NASDAQ: AREB) launched its second nationwide advertising campaign on July 28, targeting patriotic consumers and potential investors through television and digital platforms.

The month-long campaign includes 2,752 television spots across 74 U.S. markets, with 2,052 spots on Comcast's CNBC, Fox News, and Fox Business networks covering 67 markets. An additional 700 spots will air on Spectrum's CNBC and Fox Business in major regions including Los Angeles County, New York City, Tampa, Orlando, Dallas, Austin, and Charlotte.

Television advertisements are scheduled during weekdays from 6 a.m. to 6 p.m. EDT, reaching 95 million subscriber households. The commercials feature QR codes for viewer interaction.

The campaign is led by Paul Martini, CEO of Inside Wall Street TV and Martini & Partners Advertising, facilitated by MZ Digital. The company will also deploy digital advertisements across financial advisory and investor education platforms with monthly traffic exceeding 300 million.

"American Rebel is more than a company—it's a movement and brand built on patriotism, grit, and unapologetic American values," said Andy Ross, CEO of American Rebel Holdings Inc. "Our April campaign was just the beginning."

The Nashville-based company manufactures branded safes, personal security products, and American Rebel Light Beer. The beer brand launched in September 2024 and is currently available in 12 states including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, and Mississippi.

American Rebel recently announced securing over 1,100 new independent retail accounts for its beer brand, representing 57% of total sales and 80% of its national footprint. The company also expanded its Champion Safe division into Colorado through a partnership with Seaworth Safe Sales.

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