A2Z Cust2Mate launches retail media division

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced the launch of a dedicated Retail Media Division on Jan. 14. The company said this represents a step in its evolution into a multi-platform retail technology and monetization business.

The company is expanding its development, data analytics, sales, business and product teams to support the retail media strategy. A2Z Cust2Mate has hired Grant Steadman, Chelsea Mohs, Kristina Kulp, and Gregory Appel, who have experience at Nielsen, dunnhumby, Kantar Group, Roundel, and Merkle, as well as retailers including Target, Kroger, and Tesco.

The new division will use the company's Smart Cart platform to extend retail media into physical stores. The technology leverages first-party data to deliver personalized in-store advertising through the smart cart system.

"Retail media represents a massive and rapidly expanding opportunity, and we believe the physical store is its next major frontier," said Gadi Graus, CEO of A2Z Cust2Mate. "By launching a dedicated Retail Media Division and working with proven industry leaders, we are positioning Cust2Mate to capture this opportunity at scale while creating a powerful new revenue stream for both our company and our retail partners."

A2Z Cust2Mate develops smart cart solutions for brick-and-mortar retail that enable in-cart scanning and payment while providing product recommendations and offers to shoppers.

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