e.l.f. Beauty launches at ULTA stores in Mexico

e.l.f. Beauty (NYSE: ELF) announced the launch of its cosmetics and skincare products at ULTA Beauty stores throughout Mexico, beginning November 10. The products are available at all ULTA Beauty locations across the country and on the retailer's e-commerce platform.

The launch includes products from both e.l.f. Cosmetics and e.l.f. SKIN portfolios. Featured items include Power Grip Primer, Halo Glow Liquid Filter, Glow Reviver Lip Oil Glimmer, Sheer For It Blush Tint, Holy Hydration! Thirst Burst Drops, and Holy Hydration! Makeup Melting Cleansing Balm.

"Launching e.l.f. at ULTA Beauty in Mexico is a milestone moment for both companies," said Jennie Laar, Senior Vice President and Chief Commercial Officer at e.l.f. Beauty. "e.l.f. and ULTA are kindred spirits in our shared mission to make beauty accessible to all through the lenses of affordability and availability."

The expansion follows e.l.f. Beauty's market launch in 2024. The company will be present in all ULTA Beauty locations as the retailer expands its presence throughout Mexico.

e.l.f. Beauty operates multiple brands including e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode. The company positions itself as offering clean and vegan products and operates Fair Trade Certified facilities.

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