Uber adds Sephora to delivery platform across US and Canada

Uber Technologies Inc. (NYSE: UBER) announced a partnership with Sephora to offer delivery from hundreds of Sephora locations through the Uber Eats platform across the United States and Canada.

The service launched today, allowing customers to order makeup, skincare, fragrance, haircare and wellness products for delivery in as little as 25 minutes. Sephora becomes the first prestige beauty retailer available on Uber Eats.

"Sephora believes that beauty should be available to all," said Nadine Graham, Senior Vice President and General Manager, Ecommerce, at Sephora. "Our partnership with Uber Eats unlocks even more ease, and immediacy for both our existing and new clients."

Sephora Beauty Insider Loyalty members can link their accounts to continue earning loyalty points on orders placed through Uber Eats. Products are available at in-store prices.

To promote the launch, Uber Eats is offering U.S. customers $10 off their first delivery order of $50 or more through October 30. Uber One members receive no delivery fees on eligible orders.

"Today's consumers want effortless access to their favorite brands—and beauty is no exception," said Susan Anderson, Global Head of Delivery at Uber.

Customers can access Sephora through the "Retail" or "Beauty" categories in the Uber Eats app, browse products, place orders and track deliveries in real time.

The information is based on a company press release.

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