PERION launches connected TV advertising solution targeting performance marketing

Perion Network Ltd. (NASDAQ: PERI) announced the launch of its Performance CTV Solution within its Perion One platform. The solution enables advertisers to run data-driven campaigns across streaming platforms including Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV.

The company's new offering combines creative optimization and attribution technology with premium inventory to provide measurable results for Connected TV advertising. According to eMarketer data cited in the announcement, U.S. Connected TV ad spend is projected to exceed $36 billion in 2026 with a compound annual growth rate of 15.6% from 2024-2028.

The solution addresses advertiser demand for outcome-driven Connected TV campaigns that can demonstrate return on ad spend and conversion metrics, moving beyond traditional awareness-focused TV advertising approaches.

"Performance CTV is another breakthrough within the Perion One Platform, bringing the precision of performance marketing to Connected TV," said Tal Jacobson, CEO of Perion. "By making CTV accountable for real, tangible outcomes beyond impressions, we are unlocking new addressable budgets, aiming to expand our market share and strengthen our position in high-growth video channels."

The Performance CTV Solution provides advertisers with targeting capabilities, real-time analytics, and reporting features designed to optimize campaign performance. The offering represents an expansion of Perion's unified platform strategy announced earlier this year.

Perion provides advertising technology solutions for agencies, brands and retailers across digital channels. The information is based on a company press release.

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