Lowe's expands partnership with Inter Miami CF as jersey sleeve sponsor

Lowe's Companies Inc. (NYSE: LOW) renewed and expanded its partnership with Inter Miami CF, becoming the soccer club's official jersey sleeve partner and a founding partner of Miami Freedom Park.

The home improvement retailer will place its logo on jerseys across Inter Miami's first team, MLS Next Pro team, and academy teams. The partnership, which began in April 2024, comes as the club prepares to open its new stadium at Miami Freedom Park in 2026.

As a founding partner of Miami Freedom Park, Lowe's will support construction of the 131-acre development, which includes a 25,000-seat stadium, entertainment district, and retail spaces. The company will serve as a home improvement resource for select construction needs across the project.

Lowe's will also serve as presenting partner of the Dreams Cup, a youth soccer tournament. The company plans to continue community events, on-site activations, and digital integrations as part of the partnership.

"Our expanded work with Inter Miami CF is a reflection of our commitment to the sport of soccer and creating connection points with fans of all ages who both love the sport and love our brand," said Jen Wilson, Lowe's chief marketing officer.

Inter Miami won the 2025 MLS Cup title and is scheduled to open Miami Freedom Park with a home game on April 4, 2026. The development represents one of the largest sports-anchored mixed-use projects in the United States.

Lowe's reported total fiscal year 2024 sales of more than $83 billion and operates over 1,700 home improvement stores. The company is based in Mooresville, North Carolina.

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