Fortune 100 companies adopt Adobe AI tools at 99% rate

Adobe (NASDAQ: ADBE) reported that 99% of Fortune 100 companies have used artificial intelligence features within Adobe applications, according to a company announcement.

The software company stated that nearly 90% of its top 50 enterprise accounts have adopted one or more of Adobe's AI-focused products, including GenStudio for Performance Marketing, Firefly Services and Acrobat AI Assistant. Over 40% of Adobe's top 50 enterprise accounts doubled their annualized recurring revenue spend since the start of fiscal year 2023.

"AI is no longer a future bet, it's a competitive advantage today," said Anil Chakravarthy, president of Digital Experience Business at Adobe.

IBM reported cost reductions from using Adobe's AI tools. "In a previous campaign, Adobe Firefly cut content costs by 80% and accelerated ideation from weeks to just two days," said Jonathan Adashek, senior vice president of Marketing and Communications for IBM.

Companies including The Coca-Cola Company, The Estée Lauder Companies, IBM, The National Football League, PepsiCo/Gatorade and Qualcomm have implemented Adobe's AI-powered offerings such as Firefly and GenStudio, according to the press release.

Microsoft has collaborated with Adobe on AI solutions. "These agentic solutions, built on Adobe's unified AI platform and Microsoft 365 Copilot, reflect our shared belief in AI's power to amplify creativity and deliver business impact," said Charles Lamanna, corporate vice president of Business and Industry Copilot at Microsoft.

The information is based on Adobe's press release statement.

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