Bath & Body Works launches limited-time PEEPS collaboration for spring

Bath & Body Works announced a limited-time collaboration with PEEPS for spring and Easter, featuring products across body care, home fragrance, décor and accessories.

The collection centers around a new fragrance called "Peepin' It Real," which combines fluffy marshmallow, sugar crystals and whipped vanilla to recreate the scent of the marshmallow candy. The fragrance was developed with perfumers to deliver what the company describes as a true-to-life scent experience.

Products in the collection include body cream, body wash, fragrance mist, soap, lip gloss, candles, hand soap, hand sanitizer, and various accessories such as bunny-themed backpacks, totes, socks and trays.

The collection will be available to Bath & Body Works loyalty members online starting March 1, and to all consumers March 2 in stores and online across the United States and Canada.

"We are so excited to partner with PEEPS, an iconic symbol of spring," said Kristie Lewis, senior vice president of merchandising at Bath & Body Works. "This collaboration was all about capturing that feeling of joy and tradition that comes with the season."

Caitlin Servian, brand manager for PEEPS, said the partnership allowed the brand to "reimagine our iconic Marshmallow treat beyond the candy aisle."

Bath & Body Works operates 1,934 company-owned locations in the U.S. and Canada, plus 544 international franchised locations. PEEPS is manufactured by Just Born Quality Confections, a family-owned candy company founded in 1923.

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