Turning Starbucks (SBUX) Into A Bar

January 29, 2009 9:09 AM EST
From 247wallst.com

Starbucks (Nasdaq: SBUX) posted bad earnings for last quarter. Over the last 2 years Starbucks expanded extensively, refusing to recognize that there was a limit to the number of people who would pay $3 for a cup of coffee. In a recession, that number drops.

In order to improve margins Starbucks will fire another 6,700 people. Starbucks had revenue of $2.6 billion for the last calendar quarter of 2008, a decrease of 6%. The firm's fiscal year ends in September, so its most recent report was for its Q1. Starbucks reported net income of $64.3 million compared with net income of $208.1 million for the same period a year ago

Starbucks has learned in a year what it takes some companies a decade to discover. Its business prospects are limited because Starbucks appeals to a modest number of customers who are prepared to pay a premium for a commodity. It always was a demonstration of how much ambiance counts in pricing.

Continue Reading at 247wallst.com >>>>

You May Also Be Interested In





Related Categories

Contributors, Insiders' Blog