Toyota's New Pick-Up Falters: Welcome To Detroit
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From 247WallSt
Toyota's (NYSE: TM) new full-sized pick-up, the Tundra, was supposed to get the Japanese company into a lucrative market dominated by Ford's (NYSE: F) F-series and the Chevy (NYSE: GM) Silverado. But, on the way to another big success in taking market share from US companies, Toyota stumbled and is offering $3,000 incentives on its new product.
Pick-ups are where Detroit makes money. The F-series is still Ford's flagship and one of its most profitable products.
Pick-up buyers are probably not like car buyers, at least in the full-sized segment. These customers actually use the trucks in their jobs. They are not for driving around town. They are not about leather seats or rear-seat entertainment packages. These are working trucks.
Big pick-ups have to operate on construction sites, unpaved roads, and farms. Recently, the Tundra got a worse safety rating from the US government than its Detroit rivals.
What the mainstream media does not say, is the the full-sized pick-up market is probably a much more "buy American" crowd than the sissies who but hybrids. Job cuts at US car companies probably bother them more than most. And, a big Japanese truck is not something they want to be seen in.
Douglas A. McIntyre
For more market insight go to http://www.247wallst.com/
Toyota's (NYSE: TM) new full-sized pick-up, the Tundra, was supposed to get the Japanese company into a lucrative market dominated by Ford's (NYSE: F) F-series and the Chevy (NYSE: GM) Silverado. But, on the way to another big success in taking market share from US companies, Toyota stumbled and is offering $3,000 incentives on its new product.
Pick-ups are where Detroit makes money. The F-series is still Ford's flagship and one of its most profitable products.
Pick-up buyers are probably not like car buyers, at least in the full-sized segment. These customers actually use the trucks in their jobs. They are not for driving around town. They are not about leather seats or rear-seat entertainment packages. These are working trucks.
Big pick-ups have to operate on construction sites, unpaved roads, and farms. Recently, the Tundra got a worse safety rating from the US government than its Detroit rivals.
What the mainstream media does not say, is the the full-sized pick-up market is probably a much more "buy American" crowd than the sissies who but hybrids. Job cuts at US car companies probably bother them more than most. And, a big Japanese truck is not something they want to be seen in.
Douglas A. McIntyre
For more market insight go to http://www.247wallst.com/
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