Being A "Most Admired Company" Loses Its Appeal

January 2, 2009 8:33 AM EST
From 247wallst.com

Most people who are in business put making a profit above maintaining a good image. They would like their customers to think well of them because it drives sales. But, being a pillar of public admiration is for churches, benevolent associations, and the Knights of Malta.

Fortune thinks corporate reputations are important and goes to a great deal of expense to put out a list of America's Most Admired Companies.

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Stocks Mentioned: Apple (Nasdaq: AAPL), Berkshire Hathaway (NYSE: BRK.a), GE (NYSE: GE), Google (Nasdaq: GOOG), Toyota (NYSE: TM), Starbucks (Nasdaq: SBUX), and Fedex (NYSE: FDX).

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