Mickey's Relaunches Its Loyalty Program on the Patron Points Platform

Ohio convenience retailer goes live, unlocking AGDC Tier 4 and posting early gains in sales, fuel volume, and customer growth

MILAN, Ohio--(BUSINESS WIRE)-- Mickey's, the Ohio-based convenience store chain known for its friendly moose mascot and 42 neighborhood locations, today announced the relaunch of its customer loyalty program on the Patron Points platform. The transition moves Mickey's off its previous provider and gives its "Herd" a stronger, more personalized rewards experience across every store.

The migration moved quickly. Working with Patron Points, Mickey's transitioned all 42 locations from its legacy provider to the new platform in just 56 days from contract signing. So fast they were able to keep the program running for loyal guests without a disruptive gap between systems.

Just as important as speed was capability. The new platform lets Mickey's participate at Tier 4 with AGDC, delivering real value to guests through personalized P+ and segmented digital offers. Instead of the same offer for everyone, Mickey's can now tailor rewards and promotions to how guests actually shop.

The results followed quickly. In the three months since relaunch, Mickey's has seen:

• Higher spend per trip.
• A 34.8% increase in loyalty sales
• A 17.8% increase in loyalty fuel gallons sold
• More than 25,595 new customers enrolled in the program.

"Switching loyalty providers is never something you take lightly, especially when your guests are used to earning every day," said Dan Coles, President and CEO at Mickey's. "Patron Points made the migration fast and smooth, and their team was responsive at every step. Even better, we came out the other side with Tier 4 AGDC participation — so we can give our Herd personalized P+ and offers that actually fit them, and the numbers are already showing it."

"Migrating an established program off a legacy provider takes precision, not just speed," said Tom Harrington, Director of Operations at Patron Points. "Moving all 42 Mickey's locations in just 56 days and standing them up at Tier 4 with AGDC shows what the platform and our customer success team can do together. Mickey's guests can feel the difference in offers built around them, and the early results, from a jump in fuel gallons to thousands of new members, prove it out."

The relaunched program is live now for Mickey's guests in-store and in the Mickey's App.

About Mickey's

Founded in the early 1980s by Mick Coles as a companion to Coles Energy, Mickey's has grown to 42 convenience store locations across Ohio. Led by current President and CEO Dan Coles and beloved moose mascot, Mickey, the brand is built on Midwestern hospitality and a deep commitment to the communities it serves — from local festivals to libraries, schools, and community organizations. Mickey's is proud to be a familiar face on its neighbors' daily journeys.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261021476265/en/

Kirsten Tennant
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Heather Webb
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Source: Mickey's

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