HEINZ to Air Four Ads at Once During the Big Game

January 23, 2020 11:10 AM EST

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First-of-its-kind ad directed by Roman Coppola brings goodness to so many situations, you’ll need to watch it again. and again. and again.

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Today HEINZ confirmed they will bring to life four ads at once for the big game. With so much happening in just thirty seconds, HEINZ guarantees fans will want to watch the ad multiple times to spot all the ‘goodness’ packed into one spot.

“HEINZ brings goodness to any and all situations, whether it’s at the local diner, on the dinner table, or at your big game viewing party,” said Dalia Adler, brand building lead, HEINZ. “That’s why we couldn’t pick just one to feature on football’s biggest stage. Fans should be ready to hit rewind."

HEINZ isn’t revealing all the details just yet. For now, HEINZ is encouraging fans to do everything they can to ensure they’re paying close attention during the second quarter, fourth commercial break.

“The notion of using the big game to present a conceptual media art piece is very attractive to me,” said the director of the HEINZ ad, Roman Coppola. “By telling four stories at once, this ad is unusual and I'm eager for people to experience it communally with family and friends during the big game. Then I hope that they will have fun re-watching to further discover the multiple stories ...”

Fans will get the first look at HEINZ’s ad in a cryptic 15-second clip that launched today.

HEINZ teased scenes featuring a _____ in a ____, _____ your significant other's evil family of _____, ______ on another planet and ______ to a house with a candelabra lit by a ______. The hero of these stories, and so many stories is a ______ of beloved ______ that reminds all of us that it’s ________ when things feel ______.

There are a handful of surprises for eagle-eyed viewers of HEINZ’s ad, like _________ and _________.

Get ready to watch closely – blink and you might miss it!

Watch HEINZ’s one-of-a kind spot by visiting HEINZ on YouTube or following HEINZ or Twitter.

About The Kraft Heinz Company

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.

Lynne Galia
Kraft Heinz
[email protected]

Jenna Perlman
ICF Next
[email protected]

Source: The Kraft Heinz Company

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