CHOYA's Brand Concept Bar Makes Its International Debut!

Umeshu Cocktail Specialty Bar "The CHOYA Ginza BAR Hong Kong" Grand Opening: September 14, 2024 (Saturday)!

Enjoy over 50 original Umeshu cocktails, exclusive to the Hong Kong location, along with a range of ume-inspired foods. Experience seasonal ume menus that change throughout the year, offering a variety of unique and delightful options!

OSAKA, Japan--(BUSINESS WIRE)-- CHOYA UMESHU CO., LTD. (Headquartered in Habikino City, Osaka; President: Shigehiro Kondo, hereafter referred to as CHOYA) opened its umeshu cocktail specialty bar, "The CHOYA Ginza BAR Hong Kong," on September 14, 2024 (Saturday). The bar is operating by CHOYA's Hong Kong distributor, FOUR SEAS MERCANTILE LIMITED (Headquartered in Kowloon Bay, Hong Kong; President: Tai Tak Fung Stephen). The Bar is locating in the Causeway Bay area, known as a hub for fashion, dining, and trends, and often referred to as Hong Kong’s Ginza.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240916726977/en/

Bar counter (Photo: Business Wire)

The CHOYA Ginza BAR originally opened in Tokyo's Ginza in November 2019 as a flagship bar with the aim of cultivating Japanese ume fruit culture and promoting The CHOYA brand globally through a new style. Since then, it has grown into a popular bar, welcoming over 20,000 domestic and international customers annually.

Recently, the market for CHOYA products in Hong Kong has expanded significantly. Driven by the desire to further increase recognition of the authentic Umeshu brand and to create opportunities for people to experience ume fruit in new ways, CHOYA is making its first international venture with this concept shop.

Authentic Umeshu “The CHOYA” is a brand developed with the concepts of quality, quantity, and maturation. It uses a significant amount of high-quality Japanese ume and is crafted with a focus on aging conditions and periods, without the use of acidulants, colorants, or flavorings. It stands as a world-class Japanese liqueur. As a concept bar for The CHOYA, “The CHOYA Ginza BAR” continuously explores new possibilities for ume. In the Hong Kong bar, two bartenders will offer cocktails similar to those at the Ginza location, along with a unique menu that delves into new possibilities for ume.

The CHOYA Ginza BAR is a permanent Umeshu specialty bar that originated in Ginza Tokyo, a hub of the latest trends. The newly opened location in Hong Kong will also offer a sophisticated and authentic bar environment where you can enjoy a special experience.

Through our authentic Umeshu 'The CHOYA' and cocktails and dishes that bring out the best of Japan’s ume charm, we aim to share its appeal with customers not only in Hong Kong but around the world. Experience the unique blend of tradition and innovation in Hong Kong.

Bar information
Name: The CHOYA Ginza BAR Hong Kong
Hours: 12:00 PM – 10:30 PM (Last Order: 10:00 PM)
Location: Shop A, 8/F, Lee Theatre Plaza, No. 99 Percival Street, Causeway Bay, Hong Kong
Phone Number: +852 9838 0986
URL: https://s.openrice.com/QrbS0ZMeD00~uvleKAw

View source version on businesswire.com: https://www.businesswire.com/news/home/20240916726977/en/

Hong Kong
FOUR SEAS MERCANTILE LTD.
Mandy Wong
Merchandising & Marketing Dept
21/F, Manhattan Place, 23 Wang Tai Road, Kowloon Bay
[email protected]
Direct Line: (852) 2219 5093

Japan
CHOYA UMESHU CO., LTD.
Seiji Susuki
Overseas Dept.
1-1-2 Kamiikedai Ota-ku Tokyo 145-0064 JAPAN
[email protected]
www.choya.com
Direct Line: +81 3 3786 0906

Source: CHOYA UMESHU CO., LTD.

You May Also Be Interested In

• Eaton Names Shawn Black President, Aerospace
• Netradyne Celebrates Inaugural Driver Awards Program, Honoring Elite Professional Drivers Across Six Industry Verticals
• ReNew Announces Results for the First Quarter for Fiscal Year 2027 (Q1 FY27), Ended June 30, 2026