Bombshells Rowlett Opens at $1B Sapphire Bay Development Near Dallas

High-energy sports bar brings pre-game, party and great food to Lake Ray Hubbard waterfront

ROWLETT, Texas--(BUSINESS WIRE)-- RCI Hospitality Holdings, Inc. (Nasdaq: RICK) is proud to formally announce the opening of a Bombshells in Rowlett, Texas, at Sapphire Bay, the landmark mixed-use development on the shores of Lake Ray Hubbard, near Dallas.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260610658947/en/

Bombshells Rowlett has hired a team of more than 140 to create an exciting sports viewing experience for guests (RCI Photo)

The new location introduces a high-energy sports bar experience to Sapphire Bay built for socializing, game days, and late-night entertainment. Staffed by a team of more than 140, including 80 servers, 15 bartenders, and 15 hosts, the 8,500 square foot Bombshells with a 4,100 square foot covered patio is near the intersection of Interstate 30 and Bayside Drive at 8525 Meigan Elise Drive, Rowlett, TX 75088.

Positioned to be a crown jewel of the Sapphire Bay development, Bombshells is “the pre-game and the party all in one,” with fabulous views of the waterfront. The location features:

• 80 high-def TVs for immersive, every-angle sports viewing
• Bottle service and full bar with premium spirits, craft beers, and signature cocktails
• Menu of high-quality bar favorites, including wings, burgers, steaks, tacos, and shareable plates
• Large indoor space paired with a massive outdoor patio for group gatherings
• Live DJs and entertainment that extend the atmosphere beyond game time

Sapphire Bay, a $1 billion live-work-play environment transforming the Lake Ray Hubbard shoreline into a regional destination, will eventually include:

• More than 1,500 residential units
• Approximately 1.7 million square feet of retail, restaurant, and entertainment space
• Resort and conference center anchored by a Hyatt-branded hotel
• Signature attractions such as a crystal lagoon, surf village, and waterfront features
• Marina, parks, and trail systems

About Bombshells

Bombshells is a military-themed sports bar concept developed by RCI Hospitality Holdings, Inc. Including Rowlett, the 12 Bombshells in Texas are known for their red, white and blue branding; aircraft hangar-like structures; military memorabilia; and uniformed Bombshells Girls. Open 11:00 a.m. to 2:00 a.m. for lunch, happy hour, dinner, and late night.

Bombshells also feature a scratch kitchen and an extensive menu that includes popular items such as Renegade Pasta (penne tossed in Cajun-spiced Alfredo sauce); Double D’s Burger (2x the beef, cheese, and fries); Ike’s 14-ounce rib eye steak; Bombshells Salad; and giant desserts, such as Fried Cheesecake and the world famous Butter Cake.

Visit Bombshells Rowlett: Internet, X, Facebook, Instagram

Media Note: High resolution photos and logo are available here

View source version on businesswire.com: https://www.businesswire.com/news/home/20260610658947/en/

Gary Fishman and Michael Wichman at 212-883-0655 or [email protected] and [email protected]

Source: RCI Hospitality Holdings, Inc.

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