Ulta Beauty names PacSun CEO Brieane Olson to its board

Ulta Beauty (NASDAQ: ULTA) has appointed Brieane Olson to its board of directors, effective August 31, 2026, according to a company statement.

Olson currently serves as chief executive officer of Pacific Sunwear (PacSun), a private specialty retailer, a role she has held since May 2023. She has also served as PacSun's president since June 2021 and chief brand officer since July 2020. She joined PacSun in 2007 and has previously held roles including chief merchandising officer and senior vice president of merchandising and design. Before PacSun, she held leadership positions at Abercrombie & Fitch, Hollywould, and Valentino.

Olson holds a bachelor's degree in mass communications from the University of California, Berkeley, a master's degree in fashion from Istituto Marangoni in Italy, and has completed the Advanced Management Program at Harvard Business School.

Olson will fill the board seat vacated by Kelly G. Garcia, who transitioned to the role of Ulta Beauty's chief technology officer. With her appointment, Ulta Beauty's board will consist of 10 directors.

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