Travel + Leisure (TNL) Appoints Lucinda Martinez to its Board

Travel + Leisure Co. (NYSE: TNL) today announced the appointment of Lucinda Martinez to its Board of Directors, effective November 11, 2021. Ms. Martinez is an accomplished media and entertainment industry executive with expertise in the global marketing of subscription businesses for two of the world’s most successful digital media companies, HBO and Netflix. She brings world-class experience in subscriber business development, digital and diverse marketing strategies, and brand management to the company’s board.

“We are pleased to welcome Lucinda to our Board of Directors at this important time of growth for our company,” said Stephen P. Holmes, chairman of the board, Travel + Leisure Co. “Her expertise in brand marketing and customer retention at leading digital media companies will bring a valuable perspective to our board.”

“Travel + Leisure Co. will benefit from Lucinda’s insights as a global expert in growing subscription-based products and her extensive experience in driving a diverse consumer base,” said Michael D. Brown, president and chief executive officer of Travel + Leisure Co. “Lucinda’s success at HBO and her leadership at Netflix will provide strategic guidance as we expand our business with new travel subscription clubs and accelerate our growth in the broader leisure travel market.”

Ms. Martinez recently joined Netflix as Vice-President, Global Brand & Multicultural Marketing. As the former Executive Vice President, Brand Marketing, Multicultural and International Marketing at WarnerMedia, she was responsible for developing a distinct, resonant, and inclusive brand narrative for media and digital powerhouses HBO and HBO Max. During her 20-year tenure at the company, she built a best-in-class multicultural marketing team that created meaningful, long-term connections with the brand's fans across the rapidly changing global marketplace. In this role, she led the development of brand-building strategies in support of the HBO brand globally, which included HBO-branded networks in 67 countries, and all marketing efforts to African American, Latino, Asian and LGBTQ+ audiences. Ms. Martinez also led the development and expansion of diverse talent and emerging artist programs among content programming, production and direction.

Ms. Martinez serves on the Board of Trustees of The Alvin Ailey American Dance Theatre, a performing arts community that plays a crucial social role using the beauty and humanity of the African-American heritage, as well as other cultures, to unite people of all races, ages and backgrounds. She also serves on the Advisory Board of The Hispanic Scholarship Fund. Ms. Martinez previously served on the New York Board of the American Heart Association, where she launched the inaugural Latino Health Summit to help reduce cardiovascular disease and promote heart health among the most affected. For her work with AHA, Ms. Martinez received a 2011 Time Warner Andrew Heiskell Community Service Award.

“Travel + Leisure Co. is at the start of a new era, as the company optimizes the acquisition of the Travel + Leisure brand and launches new travel and subscription services to broaden their reach into the leisure travel market,” said Ms. Martinez. “I look forward to bringing my expertise and insights to the Board as the company expands their offerings to put travelers around the world on vacation.”

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