Thumzup names Alex Hoffman to new crypto advisory board

August 27, 2025 9:01 AM EDT

Thumzup Media Corporation (NASDAQ: TZUP) appointed Alex Hoffman as the founding member of its newly formed crypto advisory board, the company announced Tuesday.



Hoffman serves as head of ecosystem at DogeOS, the Dogecoin app layer, where he leads ecosystem development, partnerships, and growth strategy. He has worked in the cryptocurrency industry since 2011 and has launched blockchain projects including Superposition Finance and Moveposition.



"We are excited to welcome Alex as the first member of our crypto advisory board," said Robert Steele, chief executive officer of Thumzup. "His proven track record in ecosystem development should help us maximize the value of what we are going to be doing in the digital assets space."



The advisory board launch follows Thumzup's recent $50 million capital raise at $10 per share. The company plans to use Hoffman's expertise to support its mining operations alignment with DogeOS-powered yield strategies, including staking and DeFi integrations.



Thumzup announced a proposed acquisition of Dogehash on August 19, which will be subject to shareholder approval later this year. Dogehash operates approximately 2,500 Scrypt ASIC miners across three North American data centers, with additional units expected to be deployed later this year.



"Thumzup's pending merger with Dogehash and its commitment to putting Dogecoin to work through DogeOS make it a meaningful contributor to the next phase of Dogecoin adoption," Hoffman said.



Steele said the company plans to attract additional blockchain leaders while expanding industry alliances, including its collaboration with Coinbase, to accelerate development of its digital assets business line.


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