Safety Shot (SHOT) Appoints COO Jarrett Boon to its Board

Safety Shot, Inc. (Nasdaq: SHOT) today announced that Jarrett Boon, who has served as the Company’s Chief Operating Officer since August 2023, has been appointed to Safety Shot’s Board of Directors. Mr. Boon is leading the launch and growth of the Company’s Safety Shot functional drink business this quarter.

Boon was the Co-Founder and CEO of GBB Drink Lab, which developed Safety Shot, the first patented beverage on Earth that helps people feel better faster by reducing blood alcohol content and boosting clarity. Boon has over 30 years of experience building successful businesses from creation to exit. He was one of the original thought leaders and investors in LifeLock, a leading identity protection provider, where he applied his expertise in sales, marketing, and strategic business development to grow LifeLock to $500 million in revenue. LifeLock went public in 2012 and was subsequently acquired by Symantec in 2016 for $2.3 billion. Prior to LifeLock, Boon founded SW Promotions, a marketing and advertising company. SW Promotions and its 400 employees were acquired by one of its publicly traded partners.

“In the past few months since I’ve joined the Company, our outstanding team has teed up the Safety Shot drink for launch this last quarter of 2023 and built market momentum for direct-to-consumer sales. I couldn’t be more excited about the potential for Safety Shot to improve health and wellbeing for consumers. I’m pleased to become a member of the Board to guide our corporate direction and deliver solid results for all our stakeholders including Safety Shot shareholders,” stated Safety Shot’s COO, Jarrett Boon.

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